WHAT IS RECIPROCITY IN MARKETING?
(And how to use the principle of reciprocity to grow your small business)
Here's some Marketing Psychology you can use right now to make more $$$.
You KNOW there’s a way to make sales on Instagram, but have no idea where to start.
When you give someone something, they psychologically wanna give something back. Ever since you were a kid you've been programmed to say 'thank you' when you receive something - it's deeply ingrained.
In marketing, we call this the principle of reciprocity.
Marketers use this trick all the time by giving away free samples, points systems or discount codes and you can use it too, just by making cool Instagram posts!
Before you scream "Whoa Jenna, I thought you were ANTI-SLEAZY-SALES tactics"...I promise, I am!
Because the alternative to embracing reciprocity is, well......
You know that friend who only ever calls you when they need something? Don’t let your IG be like that guy.
You’ll make more sales on IG if you GIVE GIVE GIVE to your followers, instead of only posting when you’ve got a sales pitch.
Try this…
✔️ Think of your IG as entertainment for your followers.
✔️ Give some tips, laughs or advice away for free.
✔️ Use a content strategy that includes GROWTH and NURTURE content, as well as SALES.
You’ll GROW faster, win more hearts, and SELL MORE when it's time to make your sales pitch.
Do you wanna…
✨ Understand marketing psychology on a deeper level…
✨ Effortlessly turn your followers into customers with a social media strategy designed to make you money…
✨ Be so savvy on socials, you consistently grow your following in only 15 minutes a day?
Then click here to get on the waitlist for my group marketing program, INSTAGRAM:
Your Magic Marketing Machine!
The next session is coming up fast!
Jenna Warriner is a Publicist Social Media Expert. In her program INSTAGRAM: Your Magic Marketing Machine, she teaches small business owners how to find their people on Instagram so they can make more money.
